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Thursday, May 27, 2010

Manufacturers are from Mars, Distributors are from Venus

How a better understanding of your channel network can help your bottom line.

by Barry Rosen,

For companies that sell through indirect channels, assembling a network of skilled, motivated and committed partners is tougher than ever. Likewise, distributors and other channel partners complain of a lack of flexibility, vision and innovation at the company. In this article, we identify the problems and offer thoughts on how you can improve.

Click here to check out the full article

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